Job Title

Franchisee Sales Manager – Athi River at Safal Group

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Required Skills:

Job Description

Main purpose of the position:

  • To drive growth of sales for SAFBUILD and ULTRASPAN segments through Franchisee and meet set out targets for the Kenyan operation profitably
  • Accelerate penetration of the standard buildings solutions using light gauge steel structures & Ultra span through franchisee strategy
  • Ensure all projects are profitable and customer payments and project milestones are achieved on time in full
  • Initiate concept developments with marketing to expand scope of SAFBUILD in the built environment and position the same as a SMART and Green solution

Key responsibilities:

  •  To drive growth of Cold formed steel structures for standard buildings & Ultra span trussing though franchisee initiatives
  • To achieve the annual targets both in terms of volume and value by initiating and pushing franchisee programs and activities
  • Formulate sales strategies for assigned country. Collaborate with marketing function and identify potential/new franchisees.
  • Formulate policy and guideline in handling business contracts, securing required contact and background information on franchisees.
  • Prepare sales forecasts, objectives and development of robust project pipelines
  • To develop a robust pipeline of projects for standard buildings and Ultra span trussing through engagements with franchisees
  • Build relationship with Franchisees, manage them end to end.
  • Coordination with internal departments for design and estimation based on Franchisee requirement.
  • Manage the full life cycle of project delivery in conjunction with technical manager
  • Ensure efficient Franchisee relations management and customer service.
  • Ensure Franchisee accounts are within credit limits, cash collection and debtor`s management.
  • Monitor competition closely and provide regular reporting with respect to competitor strategy, products and prices.
  • Ensure efficient utilization of workforce, equipment, material and maintain staffing level as per the company standard.
  • Perform any other duty as may be assigned


Qualifications required:

  • Minimum academic qualification: Bachelor’s Degree in Engineering or Architect or Construction
  • Qualifications as an added advantage:  Sales and Marketing or Business Development/Management Course
  • Professional registration:  Affiliation to professional bodies in Engineering or Marketing

Experience required:

  • General work experience (years): 8-10 years in Sales and Marketing Development
  • Specific to the position (level/discipline/years): 5 years in Franchisee/Business Development
  • Industry:  Building/Construction Materials or equipment
  • Commercial Skills to handle, manage and drive franchisee development
  • Ability to build on franchise network and relationship to sustain the same

Apply online at Safal Group website 31 August 2022

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